In person networking is not one of my favorite things. When introducing myself at events around town, I’ll often go into awkward Clark Kent mode and say something mild mannered like, “Hi, I’m Jen Zug. I write and produce animated videos.”
*pushes up glasses*
But when I attend events with Bryan, who’s my husband, business partner, and biggest fan, a whole other thing happens.
“Have you met my wife?” he’ll say. “She’s a great writer and can distill your Big Ideas down into a concise animated video! You should hire her for that project we talked about last week.”
He’s a great networking wingman!
Your video can be a great wingman, too, because it speaks for you anytime, anywhere — so make sure it’s an effective wingman by accomplishing these three things:
1) Clearly solve a problem for your customers.
This is the number one thing your video should do. Even if you only have fifteen seconds on Instagram, use the time to solve a problem.
The person watching your video has an In Real Life problem that sent them to Google looking for answers, and they ended up here, on your site, watching your video.
Make that person feel relief because they finally found someone who can help.
2) Set yourself apart from the competition.
Very few products or services lack competition, so you need to stand out like a Seahawks fan at a 49ers game. Do you know what makes you different from everyone else in the stadium?
Many years ago, FedEx set themselves apart from other shipping companies by guaranteeing next day delivery. When next day delivery became the industry standard, they introduced package tracking.
Define what your Secret Sauce is, and make sure your video calls it out.
3) Call the viewer to action.
And finally, your video should tell me what to do next. How can I buy, sign up, learn more, or get started?
Don’t just tell me how to contact you. Why would I want to do that? Are you going to buy me a margarita? Tell me a joke? I’m confused by this relationship already and we haven’t even gotten to first base.
Be clear about your intentions and invite your customers to take the next step.
Don’t invest time and money into a video that doesn’t work hard for you. Make sure it solves a problem, sets you apart, and calls the viewer to action.