All posts by Fancy Morales

How To Talk to Anyone. Really.

A few months ago I found myself backstage with a best selling author and all-around genuinely nice guy in California.

In the 3 minutes he had before his presentation, he offered a simple acronym I still pass along to most first-timers I meet at networking events — and the occasional folks plagued with I-Don’t-Have-Anything-To-Talk-About-But-Me.

“SPEAK,” he said, “S.P.E.A.K. Story, Passion, Encourage, Assist, Knowledge.”

Hear their Story. “What’s your story?” They came from somewhere; they’re going somewhere. Find out more!

Listen to their Passions: “What are you passionate about?” We’re all opinionated about something. Find out what makes them tick.

Encourage them: “Now that I’ve heard your story and your passions, it sounds like you’d be good at ____.” Exercise your listening skills. If you’ve been paying attention this will either make them cry “Aha!” or “Exactly!” (That’s the part we’re especially fond of.)

Offer to Assist: Do you know someone they should meet? Do you have an awesome new app that would solve all their problems? Offer your help. Don’t be stingy. You always have something you can give back.

Have them share some Knowledge: “What’s the best advice you would share with the world from your experience?”

Guess what people find most relevant? Themselves. Everyone can talk about themselves.

Making relevant video content is no different.

Speaking to a very specific audience, addressing them appropriately, and and inspiring them — will lose nearly all its steam if you’re constantly waving the “Me Me Me” flag.

Talk to your audience. Ask questions. They’re real people; talk with them, not *at* them.

February Special: Videos for 20% Less!

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Just to butter up the animated video lovebirds, we’re offering 20% off our regular price!**

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** Must pay a 50% down payment on or before March 1st and kick off project on or before March 14th. Only 2 projects will be accepted, and will be selected on a first-come-first-serve basis.

Update 2/25: No more open sale-price slots!

Happy Turkey Day!

Happy Thanksgiving to all our national visitors (and a warm November greeting to the international ones)!

For those of you who are state-side and foreseeing yourselves stuck at a table with less-than-exciting chit-chat, our friend Lee LeFever of Common Craft’s recent post will help you break the proverbial conversation ice.

So when you’re facing family that just doesn’t understand your “modern age” job description, before you get the same old in-my-day lecture, take some pointers on how to explain what you do — and why it matters — in a way that will flip the light switch for anyone from any walk of life.

Read more of Lee’s post here: