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Why Instagram Video Is Important

Two weeks ago Instagram announced the option to upload videos from your phone’s media library. This is a big change from editing your video in realtime while in the app, and it means big benefits for you.

Here are three reasons why Instagram video is important:

1. Short, simple, visual storytelling.

Break your story down into smaller, “slice of life” vignettes, animate an interesting fact or statistic, or tackle frequently asked questions. 15 seconds is easily digested by short attention spans and adapts well to online ad formats (like the Facebook video ads that are rumored to be coming soon).

2. Share it easily across social networks.

A social sharing element is built right in to Instagram, so your story can go where it needs to go without you even knowing the destination. Video without distribution is like one hand clapping, and it certainly doesn’t make you any money.

Instagram videos can be tweeted, emailed, posted to Facebook, and now embedded in a blog post (see ours below). Throw in a few hashtags for good measure and it’s super easy for you and your fans to share your content.

3. Can be consumed in any context, especially on mobile.

People are watching more videos on their mobile devices than ever before. According to a 2013 report, 10% of viewers watch online videos via smart phones and tablets, and just a year ago, it was reported that people who watch videos on their tablets stay tuned in 30% longer than those who watch on their desktop.

Below is our latest Instagram video, which we call an Exactagram – an animated slice from the popular Netflix original series, Orange Is the New Black.

Get in touch to find out how we can use Instagram video to tell your story.

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