Do you use email as a tool to promote your product, service, or idea?
Here’s some helpful statistics we found about including video in your email marketing:
- According to a recent study from Experian Marketing Services, using the word “video” in your subject line increases open rates 7% – 13%, and increases conversion by 21%.
- And Internet Retailer reported in 2010 that product videos increase the likelihood of a purchase by 85%.
There are two ways to use video in your emails:
- Embed the video directly into the body of your email (but not all embedded formats work in all email clients).
- Use a static image that links to a video on your site or YouTube page (like the example above).
These days video is everywhere, like ants at a picnic, so don’t overlook its effectiveness in your email send-outs.