Three Rules for Effective Video Content

Content marketing is all the rage now, but it’s important to understand what that means before you get caught up in sharing talking cat photos on your corporate twitter feed.

As Adria Saracino says in her awesome Distilled Live Seattle presentation I attended last month, “Making Cool Shit Isn’t Content Marketing.”

On the contrary, she says these are the main ingredients needed for effective content marketing:

  • Is it relevant?
  • Is it clearly defined?
  • Is it discoverable?

Well we just so happen to be in the business of creating content for your product or service that targets all three of these points.

There is a growing misconception out there regarding what we do. Many people think all we do is make videos, and when you think we just make videos, you’re pretty sure you can find a video on a shorter timeline at a lower cost.

And you can, if all you want is a video.

But what we actually do is consult you on the relevancy of your content, clearly define it according to your intended goals, and make sure it answers the question people are asking.

And at the end of the process we just so happen to produce a video.

(Do you see what I did there?)

For a free consultation on how we can produce relevant content for you, contact us here or subscribe to our newsletter.

Leave a Comment