Using video in your B2B marketing efforts is a great way to show your customers what it’s like to work with you or use your product.
As this ReelSEO article says:
In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable.
This was so true for our client at BlitzMasters.
For this project we wanted to tackle three issues:
- everyone dreads cold calling because it’s awkward and/or intimidating
- it’s tough to reach the decision makers and get anyone to call you back
- sales training is boring and ineffective
Because our client’s corporate sales training programs are engaging and produce measurable results, it was important to capture her personality and energy as we explained the benefits of her services.
If you can’t see the video below in your feed, click here to view it on our site:
As you can see, we told her story though a faux movie trailer, which previews the main event you’ll experience when you hire her team.
Adding a little personality into your B2B marketing videos connects with your customers and helps you stand out from your competition.
To see more of our work, visit our portfolio.
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