This week I was reinvigorated by Simon Sinek’s Tedx talk on how great leaders inspire action. It’s an oldie, but definitely a goodie.
He says that when we communicate through features, benefits, and facts, we inform our audience with vast amounts of complicated information… but we don’t inspire them.
I want to be in the business of inspiring. You?
If you’ve hit a dry spell in your marketing strategy and want to change the way you tell your story, spend the next 18 minutes watching this video.
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