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Simon Sinek: How great leaders inspire action

This week I was reinvigorated by Simon Sinek’s Tedx talk on how great leaders inspire action. It’s an oldie, but definitely a goodie.

He says that when we communicate through features, benefits, and facts, we inform our audience with vast amounts of complicated information… but we don’t inspire them.

I want to be in the business of inspiring. You?

If you’ve hit a dry spell in your marketing strategy and want to change the way you tell your story, spend the next 18 minutes watching this video.

If you can’t see it below, click here to watch it on our site.

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