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Best Practices for Online Video Placement

Once people get to your site, they need to understand what you’re all about with very little effort, or they’ll click away without engaging.

According to John Medina, people are 55% more likely to remember something they read when you add a picture, so when you put a video on your website, make sure you put as much effort into placement as you do content.

Give your video prime real estate.

Atlassian-OnDemand

Our client, Atlassian, did three things to well to engage people with very little effort:

  • The video is prominently displayed and above the fold.
  • The site design is simple and free of clutter.
  • By adding a play button, it’s clear what they want people to do.

(Click here to watch the video.)

Make your video feel like a princess.

yume Lightbox

A video should play embedded on your site or in a lightbox like in the example above from our client, Yume.

Using a lightbox keeps people from getting distracted by other things on the page and makes your video the center of attention.

(Click here to watch the video.)

Video is the most effective way to explain what you do, so make sure you make the most of it on your site.

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