3 Ways to Improve Your Story

I like to ask our new clients what challenges they run into when explaining what they do; it gives me an idea of what they’ve tried and how they tell their own story.

These are three very common responses:

  • Want to *show* people what we do so they get it
  • Need to describe what we do more efficiently
  • Appeal to a short attention span

If you can relate to any of these three challenges, keep reading.

Showing is better than telling

John Medina, author of Brain Rules, says that when you tell a story visually, people remember it because human beings are creatures driven by sight. We talk more about the brain science behind visual storytelling here.

The folks at Sparq found themselves explaining their service over and over again, but it wasn’t until people saw it in action that they had an Ah-ha! moment.

This is why they sought us out to make a video.

A video on their site with a clear call to action – “Drive Mobile App Installs and Usage” – is a very effective way for them to increase sign-ups.

Explain what you do more efficiently

We believe small words are mightier. Explaining your product or service in a way everyone will understand can be challenging, especially if it’s technical or involves a complicated process.

We worked with Sparq to distill their story down into a narrative people can identify with and respond to.

Appeal to a short attention span

Busy websites full of text can overwhelm people, tempting them to scan headlines or click away without really understanding what you’re all about.

But a simple web design that focuses your full attention on a short video results in more people learning how you solve their problem.

Check out Sparq’s simple home page:


For a free consultation on how we can help you tell a better story, get in touch.

Watch the video we created for Sparq below, or click here to view on our site.

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