Archive for June, 2013

Lead Like the Mother of Dragons

I recently watched my last DVR’d episode of Game of Thrones (or as I’ve heard it called: Boobs with a Chance of Dragons) and was mesmerized by Daenerys Targaryen’s plot line during season three.


Image: Daenerys Targaryen

The Mother of Dragons needed an army to take back the seven kingdoms. At Astapor, a slaver offered to sell hundreds of thousands of “unsullied” eunuch slaves, providing a demonstration of their “loyalty,” which was nothing more than broken men submitting to their cruel captors.

Daenerys followed along with the deal, negotiating a fair price. Once the army came under her ownership, she gave the order for them to “Slay the masters! Slay the solders! Slay every man who holds a whip! But harm no child. Strike the chains of any slaves.”

And then her dragon set fire to the city.

Daenerys believed all men should be free, that they should choose their own leader and even their own name. So she set the slaves free, no strings attached.

When it was all over, she said to the army, “Today you are free. Will you fight for me as free men?”

This scene is repeated in a similar way in a different city, and this is how The Mother of Dragons built her army.

“People don’t buy what you do, they buy why you do it.”

Simon Sinek says that in this video.

We like to ask our clients why they do what they do, why they solve Problem X for Customer Y, what drives them to create their product or service. It’s a tough question for some people to answer, though, without mentioning sales, profits, or conversions.

But if we can get to the heart of why it matters, we’ll have a great story to tell.